Economy Brands J Lindemann PDF 7ff467ba8

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The Economy of Brands PDF




by J. Lindemann : The Economy of Brands

ISBN : #0230232507 | Date : 2010-05-07

Description :

PDF-134b1 | In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions…. The Economy of Brands


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Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012 PDF




: Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012

ISBN : #3709111412 | Date : 2012-02-27

Description :

PDF-13795 | The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer researc… Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012


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Think Like Your Customer 4 Cd PDF 42671a0e9

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Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales PDF




by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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Revenue Management Manufacturing Application Industry PDF 126cdb666

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Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry PDF




by Danilo Zatta : Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry

ISBN : #3319302396 | Date : 2016-07-09

Description :

PDF-8a411 | This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, th… Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry


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Advances National Brand Private Marketing PDF 61320e3c1

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) PDF




: Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

ISBN : #3319597000 | Date : 2017-07-21

Description :

PDF-25510 | This book presents the latest research on national brand and private label marketing – a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, t… Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)


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Marketing Strategy Management M Baker PDF 8b6d4e4b7

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by M. Baker : Marketing Strategy and Management

ISBN : #1137025824 | Date : 2014-12-19

Description :

PDF-5536f | The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations…. Marketing Strategy and Management


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Emotion Marketing Hallmark Winning Customers PDF 400a19bf3

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Emotion Marketing: The Hallmark Way of Winning Customers for Life PDF




by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Methoden Messung Beeinflussung DienstleistungsqualitA4t Beherbergungsunternehmen PDF Dd25e23e9

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Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition) PDF




: Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)

ISBN : #3824463105 | Date : 2013-02-16

Description :

PDF-ea1be | Der Autor analysiert die Zusammenhänge von Kundenzufriedenheitsmessung und Anreizsystemen. Aus Erkenntnissen der Psychologie, Natur- und Wirtschaftswissenschaften werden Thesen für das Management von Beherbergungsunternehmen abgeleitet…. Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)


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Consumer Behavior Building Marketing International PDF 36c081db5

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by David Mothersbaugh Delbert Hawkins : Consumer Behavior: Building Marketing Strategy, 11th (eleventh) Edition (International Edition)

ISBN : # | Date : 2010

Description :

PDF-a16ee | … Consumer Behavior: Building Marketing Strategy, 11th (eleventh) Edition (International Edition)


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Corporate Innovation RLE Marketing Routledge PDF E9ffc3cfa

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Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) PDF




by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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